In the wake of the mass shooting at an Orlando nightclub, digital marketing experts from around the country are meeting to talk about the challenges they face as digital marketers.
Here are some of the top takeaways from the conference:Digital marketing is at the center of every state legislature, but the way that state legislators interact with their constituents online and offline is changing.
Here’s how lawmakers are utilizing social media, digital video, social media platforms and more to connect with constituents.
Digital marketing experts at the conference are also talking about the role of social media in shaping legislative agendas.
In particular, digital campaigns like “Do Your Job” and “Reach Out” are gaining traction.
These experts are speaking on topics ranging from state digital policy to how to better engage with legislators online, according to a release from the Conference on State Legislature.
They’re also working to develop new legislation that will help state legislators better reach out to constituents, the release said.
The conference also is focused on how state legislators can improve their online presence and communication skills.
The conference is hosted by the National Association of State Digital Employees and hosted by The Center for Strategic Communications (CSEC).