With all the new ways to engage customers and make money from their digital purchases, it can be tough to understand exactly how to go about creating and delivering compelling digital content.

This series aims to help.

Read moreAbout the authors:A.J. DeMora is the president and CEO of Digital Marketing Solutions Ltd., which works with companies in the digital marketing and digital advertising industries to optimize their digital marketing campaigns.

He holds a B.A. in marketing management from Simon Fraser University.

Follow him on Twitter:@ajdeemora