— The Nashville Predators unveiled a new advertising campaign Saturday aimed at attracting younger fans to their team and a new social media platform.
The campaign, “The Future,” will begin with a series of social media posts by Predators players that will appear on the team’s official Twitter account and on social media platforms like Instagram.
The Nashville Preds, who defeated the Washington Capitals 3-1 on Saturday, will also launch an official Facebook page, where fans can follow their team through the year.
The Predators will also have a social media page for all of their fans, with players and coaches and media sharing photos, videos and updates.
The Predators have a strong social media presence and are one of the league’s most successful teams, but the campaign is designed to tap into a different demographic.
The team is trying to connect with younger fans, which could help it expand its fan base, said Brian Gorman, chief marketing officer of Nashville Predators Sports & Entertainment.
The social media campaign also includes the team putting up a banner on its Nashville arena roof that reads, “You can be who you want.”
The campaign is part of a strategy to grow the franchise’s fan base through its partnership with social media company Snap Inc., which has more than 25 million monthly active users, and is a leading social platform for sports and entertainment.
The team’s social media efforts are in line with the Predators’ strategy of creating a unified social identity for fans and team members.
The group is comprised of Predators players, coaches and other staff members.
In recent years, the team has invested heavily in its social media outreach.
The first-year Predators team is hoping that it can attract younger fans who are more interested in hockey and other sports.
Nashville Predators President of Corporate Communications Dave Fennell said in a release that the team will use a variety of media channels to engage fans and reach a diverse audience.
The new campaign will target fans between the ages of 18 and 34.
Predators players will post photos of themselves on Instagram, Snapchat and Facebook and will link to the team page, the release said.
The social media campaigns will run in different ways.
The Preds will make their first post on Instagram on May 1 and their second on Snapchat on May 2, with the posts being edited by the team.
Fans can also use the hashtag #TheFuture.
The hashtags will be set to #Preds, which will be followed by Predators tweets on Twitter.
The Preds also have the Snapchat and Instagram accounts linked to their Facebook page.
The new campaigns will not have a link to their Twitter account.
The NHL has launched two new digital marketing campaigns, one focused on hockey and another on digital advertising, with Snapchat advertising being the primary tool.
The league has also created a new sports and esports division to run its digital marketing efforts.