President Donald Trump’s administration is delaying its final decision on a rule aimed at expanding digital marketing to the public, a White House official told POLITICO.
The Trump administration has yet to decide whether to issue final regulations on the issue, the official said Thursday.
The official, who spoke on the condition of anonymity to discuss an ongoing process, said the president has been encouraged by the work of the National Telecommunications and Information Administration, which is developing the final rule.
Trump signed the first version of the Digital Marketing Rule in April, but the White House has yet a final decision.
The rule would require online marketers to collect and use customer data on every purchase they make, including behavioral data such as purchases made on mobile devices, mobile browsers and social media.
It would also require businesses to track the use of a user’s account in the form of a report that they can use to track fraud.