A new generation of digital marketers is getting the message across that there is value in what they do and that they are not only ready to lead, they are also willing to take risks to achieve their goals.
As digital marketers we often take a holistic view of the market and are often very focused on the business we are in, says Digital Marketing Manager, Lisa.
“We tend to take digital marketing more seriously, and a lot of times we think about what our audience wants and how they can get there.”
But sometimes when we look at the data and how our audience is behaving, we often don’t see the real value in the digital marketing job.
“Lisa explains that while she knows many digital marketers will not be the best digital marketers in the world, she does see that there are certain skills that they possess that are particularly useful to their job and they need to be well versed in them.”
Digital marketing is about capturing the attention of your audience and getting that attention to the point where they want to click through to your website.””
And if you are working in an agency, you need to know what the client is interested in.”
Digital marketing is about capturing the attention of your audience and getting that attention to the point where they want to click through to your website.
“We are in a unique position where we are constantly on the move and we need to learn how to stay on top of the digital transformation.”
In my job, I’m also working on developing digital marketing teams in my agency and that is where I need to work.
“As digital marketing is a very competitive market and you need some serious skills to succeed, I recommend looking into these skills.”
I have been a digital marketer for over 20 years and have helped companies achieve success through digital marketing, and I would recommend taking a look at my portfolio and see what skills I have and where I could add them to my portfolio.
“Lisa says it is important to look beyond your position to the market you are in and also consider your own position in it.”
The first thing I look at when I go into a new position is whether I am good at my job or not.
If I am not good at that job, that is a major red flag and a reason to consider stepping down,” she explains.”
Also if I am the only digital marketing manager, or I am working in a small agency, then it is a red flag.
“And if I don’t have that skills, then I need time to think about it and see if I can improve.”
If you or someone you know needs help in any way, contact our digital marketing support team.