The latest incarnation of the digital marketing strategy known as ‘Digital Advertising for Brands’ is a new and powerful way of getting their brand or idea noticed.
Here are the big issues: 1.
Who needs to know the audience before they get the ad They can’t tell you exactly who your audience is but they can make some educated guesses about what your brand needs to sell.
Who cares if the audience is big or small?
Most brands have some sort of ‘bigger picture’ of their business, but digital marketers are now starting to focus on the smaller things like social media engagement, organic search traffic and engagement on mobile and offline.
What do these things have in common?
They’re all part of the ‘digital advertising for brands’ (DBA) process.
This involves collecting, organizing and analyzing all the data you can get your hands on and then combining it with a detailed strategy.
This will allow you to deliver brand messages to people who aren’t necessarily your target audience.
It’s all about analytics, not data collection There’s no way around it: digital marketers will need to collect and analyze all the relevant data they can, to give you the information you need to make good decisions about how to target your ads to your audience.
What’s a DBA?
A DBA is essentially a ‘digital marketing plan’ in the traditional sense.
A DAA might include: a digital advertising strategy