With more than half of the jobs in digital marketing listed as being unfilled or under-utilized in the United States, the demand for the profession has reached a fever pitch.
Now, it’s all but impossible for those with a degree to make it in the field, thanks to the federal government’s efforts to cut costs.
According to a new report by digital marketing consulting firm Ira Partners, digital marketing is in desperate need of a major overhaul.
“Ira Partners predicts that the digital market will remain largely uncompetitive for years to come, especially given the massive growth in content,” the report states.
“The digital advertising landscape has evolved to the point that it is becoming harder to create a compelling digital product and more difficult to get users to embrace digital ads.”
In an effort to bring digital advertising back to its rightful place, the government is reportedly looking to roll back digital advertising rules and push back the introduction of new digital advertising formats.
The government wants to rollback rules that limit the size of ads that can be shown in a particular place on a website, the number of ads a website can run per month and even the size and scope of digital ads that a website should show.
The changes would also prevent websites from offering more than two ads per page.
Ira says the changes are a step backwards in the digital advertising world and would lead to more ads being displayed on a page and less content on a site.
The report says the government wants “to take a major step backwards” in the industry and is looking to reduce the amount of time spent on digital advertising by limiting the amount and size of digital ad formats, and by limiting how much content a website could offer on a given page.
In the past, the federal Government has proposed changes to the advertising industry in the hopes of reducing the number and size, and to make digital ads more efficient.
In an attempt to do both, the report suggests the government should focus on improving the effectiveness of advertising, rather than trying to “improve the effectiveness” of the digital ad market.
“The U.S. has an advertising industry that has grown rapidly over the past decade,” the study states.
It adds that the U.K. has “more robust advertising standards and has experienced an increase in ad performance as the U .
K. transitioned to a more integrated digital advertising marketplace.”
Ira estimates that digital advertising has seen a 25 percent increase in the number, amount and type of ads displayed in the past 10 years.
“In addition, there is a growing trend to include additional media in digital advertising, particularly mobile, where more than one in five ads in 2017 were mobile-based, up from one in 10 in 2017,” the company says.
In an effort for the digital industry to get back on track, the company recommends that the government and private industry “engage in an open dialogue” and “reassess the market opportunities for the industry.”
In its report, the Ira firm also says that while digital advertising may be in desperate demand, the U the government has also been attempting to push the digital space into a different arena.
Ira is a digital advertising consulting firm that focuses on helping companies, governments, and other organizations achieve the highest levels of performance in their digital advertising offerings.
The firm works with many of the biggest names in the market, including Facebook, Google, Twitter, and Amazon.
IRA Partners believes that the “digital advertising ecosystem is evolving to the level where it is difficult to maintain and enhance the quality of the advertising experience,” the firm says.
Irate, the Government is “looking to roll out the digital digital advertising reform in the coming weeks,” according to the report.
A recent study from Nielsen found that the market for digital advertising is projected to grow at an annual rate of around 6 percent in 2020.
But with the U government and other digital advertising agencies pushing for new rules, the industry is not looking for a quick fix.
I am concerned that the reforms proposed by the Trump administration will limit the digital ads marketplace and increase the likelihood of a slow or non-existent adoption of digital advertising platforms, according to Ira.
The Ira report was released this week, ahead of the deadline for agencies to submit their digital ad rules.
Follow Eric on Twitter.
Send tips to [email protected].
Content created by The Daily Caller News Foundation is available without charge to any eligible news publisher that can provide a large audience.
For licensing opportunities of our original content, please contact [email protected]