Digital marketing banners are becoming increasingly popular for advertisers, and it’s not all because of their convenience.
According to a new report from digital marketing banner and advertising service eMarketer, banner adoption is at a new record high.
The report says digital advertising has been on a “record high” for nearly a decade, with over $1.7 trillion spent on digital advertising between 2009 and 2020.
Digital advertising revenue grew from $1 trillion in 2009 to over $2.4 trillion in 2020, with the largest growth coming from mobile.
However, the study says that the digital advertising boom isn’t just a digital marketing trend.
The number of digital ad placements dropped from over 8.6 million in 2009, to just over 7 million in 2020.
For many advertisers, banner placement rates dropped from the current low of just over 30 percent, to less than 5 percent.
In addition, banner ads are becoming more and more costly.
eMarketers research shows that digital banner placements cost $1,800 to $2,300 per click on average.
This means banner prices for many companies are now in the range of $5 to $7 per click.
For some brands, banner placings are still as affordable as they were five years ago.
The new report shows that companies are also seeing an increase in digital banner ad placings due to the “digital revolution.”
It’s no secret that digital advertising is becoming increasingly important for many brands.
In a report from eMarkers, the report highlights how many advertisers are moving their digital campaigns to social media and video platforms.
According in the report, the “social media” segment saw an increase of $4.6 billion in digital advertising in 2018, an increase that is expected to grow by an additional $4 billion over the next six years.
eMeter also noted that online advertising revenue in 2018 grew by $3.5 billion.
The digital advertising market is expected increase by $2 billion in 2019, which is more than double the growth seen in 2019.
While some advertisers are taking a wait-and-see approach, other brands are moving ahead with digital advertising.
For example, eMarkets report says the average digital ad purchase for brands is now $12,000 per month, up from $6,500 in 2017.
The survey also notes that the number of branded ad placement opportunities has increased from 2,100 in 2017 to 4,500 last year.
While advertisers are seeing a bump in digital ad rates, eMeters research also shows that most brands are still struggling to monetize their digital advertising platforms.
“While digital advertising rates remain at historic highs, brands are having difficulty monetizing their digital media platforms and they are paying a premium to do so,” eMarkettes report states.
eCommerce, digital marketing, and eMarketing research is available at: eMarker: Digital marketing trends and market trends.