By Justin W. GagnonAssociated PressCardinals’ digital marketing bootcamps are helping athletes build their business.
The National Football League (NFL) is in the process of expanding its digital marketing program for its players, but a new program is helping them with their first steps in building a business.
The program was launched in September at Arizona State University’s College of Business and Technology.
“This program is an excellent example of how the Cardinals are bringing in talent to our campus and helping them to succeed in this new world,” said David Lohman, the university’s director of athletics.
“I think this is a very important thing that they’re doing because we know the college athletes at Arizona are going to be really, really good at digital marketing.
We know that they have a tremendous need for it.”
The university’s team of digital marketers is working with the team of Arizona State’s student-athletes to develop a digital marketing platform, which will allow them to build their own brand and expand their business to new markets.
“We’ve had great success with our athletes on social media,” said Mark Lohmann, the school’s associate director of digital marketing and partnerships.
“So we’re going to make sure that we’re working with our student-interviewers and our faculty to develop the digital marketing platforms that are going into the athletes’ accounts.
And it’s going to allow them and their teams to have more access to these athletes, and we’ll help them with branding and business management, and other things that will help them make money.”
For the players, the new digital marketing opportunity will help to get them more exposure on social and digital platforms.
They’ll be able to access more of their fans’ personal information, which could help them connect with more of them.
They can also use the platform to learn about their business, which is crucial for athletes looking to expand their audience beyond the university.
“It’s a great way to get more exposure to the students that are here and get them in front of more of the student-faculty,” said Mike Rizzo, the program’s director.
“We want to really engage with them and get their feedback and understand what they want from our program and the program is going to help them.”
The students are part of a new group called the Cardinals’ Digital Team.
The group is being formed at Arizona’s College Business and Tech.
The team includes athletes from both the football and basketball teams, and includes some students who are in the sport themselves.
The Cardinals are hoping to attract athletes to the program who aren’t in the school sports.
The players have to complete a 15-minute presentation about the team’s digital strategy to get a spot on the team.
“Our program has helped the athletes in a big way,” Lohmansaid.
“Our goal is to be a platform for them to come to our school and see how we can help them succeed and to help build their brands.
The goal is also to be their mentor and help them get their own team together, which they have to do in order to be on the Cardinals.”
For now, the team is working on a platform to help the players build a digital presence, but Lohma said he’s confident that the digital platform will eventually be expanded to include other sports.
“The players have a lot of experience in the collegiate athletic community and we think that the players have an interest in this area and want to get involved,” Lahman said.
“And it’s just a matter of developing a platform that will work for them and for other students that want to be involved.
They just need to come in and get in touch with us and we can really help them build their digital presence and their brand.”