Digital marketers have long relied on Google Search as a platform for finding products and content.
The search giant is now trying to bring that to its platform for the purpose of helping customers discover the value of their content and services.
The goal of the new campaign is to create a “digital discovery ecosystem,” where Google can “help people discover new content and help them discover new products and services.”
The initiative is being launched with a $1 million commitment to support a “massive, coordinated digital discovery effort across the globe.”
The campaign will focus on digital content discovery on Google’s search engine and its partner sites, including YouTube, Google+, Google+ and the Google Shopping Network.
This will include targeting ads that will appear on Google search results, as well as targeting ads on the search engine itself, according to a Google news release.
The new campaign will be a major investment for Google and will be funded by the $1.2 billion Google is putting into its search engine.
The campaign will run on Google Play and YouTube, and it will be available to both Android and iOS devices.
Google says it is aiming to help consumers find new content on Google.
“People have the power to discover new things, but the more they search, the more things they find,” a Google spokesperson told Fortune.
“This campaign will help us to help people discover more new things by providing them with a single place to find what they want to discover.”