The world of digital advertising is getting crowded.
As more businesses and brands try to engage with consumers through digital marketing tools and content, new business models are popping up.
As digital advertising moves beyond traditional channels and into more integrated digital channels, some companies and industries are embracing the new opportunities and evolving their strategies to stay ahead of the curve.1 The Future of Digital Marketing Here’s what we’re seeing:1.
The Future Begins to Blur The future of ecommerce marketing has been around for years, but digital marketing is taking off in new ways.
According to a recent report from research firm Kantar Worldpanel, digital advertising accounted for $1.2 trillion in revenue in 2016, and is projected to grow to $1 trillion by 2020.
The report estimates that by 2020, digital marketing will account for 80 per cent of all digital advertising revenue.
Digital marketing, however, has changed drastically in the past decade.
In the 1980s, digital marketers used to spend about $100 million a year on marketing to consumers.
But by 2000, they were spending more than $5 billion per year on online marketing.
Nowadays, most online marketers spend about the same as traditional advertising agencies spend on their clients.2.
The Big Players In the ecommerce space, the big players include Google, Shopify, and Amazon.
In 2016, Shopified was valued at $5.3 billion, while Amazon was valued as $4.9 billion.
Big Brands Take On The IndustryThe biggest companies are Google, Amazon, and eBay.
Amazon and eBay have both launched their own digital marketing teams to help brands compete.
However, there are plenty of other online companies that are growing their teams, including Flipkart and Alibaba.4.
The Next Wave of Digital AdvertisersThe next wave of digital advertisers will look to take on traditional online marketing companies.
In 2020, there will be a growing number of online businesses that are focusing on integrated digital advertising.
These companies will be able to offer more direct relationships with their customers through video, audio, and text, rather than traditional ads.
New Advertising Strategies are Coming Online Advertiser and influencer marketing is a fast-growing industry.
There are now more than 50 million influencers worldwide, and according to research firm Digital Analytics, they have grown to become the fastest-growing segment of digital marketers.
They now spend $20 billion on influencer outreach and $2.3 trillion on direct marketing campaigns.
In 2018, ad agencies spent more than half a billion dollars on influencers, and in 2019, they spent $4 billion on this segment.
The End of the Traditional Online Advertising IndustryOnline advertising is going digital.
According the latest data from Kantar, online ad spending in 2018 surpassed traditional advertising by $1 billion.7.
The Age of the Social Media Marketing Advertisering is growing rapidly, and social media is no exception.
Advertising on social media has surpassed traditional marketing in the digital ad space.
In 2017, Facebook and Twitter spent more on social marketing than ad agencies.
In 2019, social media was responsible for $4 trillion in ad spend.8.
New Brands Are Being Built in Digital AdmingThe growth of digital ad spending is also helping to create new businesses.
AdWords, a digital marketing program launched by Google in 2018, now accounts for $2 billion in revenue.
Adwords is also the platform for digital marketers to launch their own ad campaigns.
These new companies are able to take advantage of the growth of ad spending on digital platforms, and are able get better return on investment from their ad campaigns than traditional ad agencies and ad networks.9.
New Digital Ad Services are ComingOnline advertising platforms such as AdWords and AdMob are seeing exponential growth.
According a study from ad agency AdWords by Nielsen, AdMob grew by 9.1 per cent a year between 2016 and 2018.
AdMob is the platform on which online ad platforms like AdWords compete with each other to earn money for their brands.
The biggest challenges facing online ad agencies are managing revenue, managing inventory, and maintaining high ad impressions.10.
New Ad Services Are Being Launched OnlineAdvertising platforms such the ad platform AdSense and ad platform Acxiom have launched their ad services.
These services allow online advertisers to build out an online presence with ad inventory and content.
The main issue for online advertisers is getting the right inventory to target and display their ads.
Online advertising has the potential to become one of the fastest growing segments of the digital advertising market.
According AdWords data, online advertising accounted to more than 60 per cent, or $1,700 billion, of online advertising revenue in 2018.11.
Ad Platforms Are Getting New and Improved FeaturesOnline advertising continues to grow.
For instance, in 2020, ad platform ad services saw $7.4 billion in revenues, while ad platforms have recently launched several new features and tools. These