Hubspot’s growth has accelerated since its acquisition by Netflix in 2015, and it’s investing in a new digital marketing strategy with the aim of getting its new content on more devices and at more times.
The acquisition brings Hubspot to a number of platforms, including Roku, Amazon Fire TV, Apple TV, Xbox, and Xbox One.
While it’s still unclear whether the company will make money off its partnership with Netflix, its focus on video has been a major selling point, according to Hubspot CEO David Loeffler.
The new strategy comes as the online streaming services increasingly rely on video as a way to reach more users.
With that in mind, Netflix recently introduced an app called Queue, which lets users select the best videos to watch on their devices, while Spotify recently launched its own app called Spotify Prime, which is currently in beta.
In addition, Spotify has been working with a number other video content creators, including Netflix, Amazon and Hulu, in an effort to drive more views to their services.
In an interview with The Verge, Loeefler said that Netflix is focused on making more content available on its platforms, while Hubspot is focused “on building out the content ecosystem around video and creating a more seamless experience on those platforms.”
That said, Loesinger also said that Hubspot has “no intention” of becoming a Netflix competitor.
“The goal of this merger is to work closely with them and build our content strategy around their platform,” he said.
In the future, Laeffler said, “we think there’s an opportunity for us to partner with others who are more focused on delivering video content.”
For example, Hubspot and Netflix could work together to deliver the streaming video service Watch Insta to HubSpot users.
“We think the combination of both of these companies would be a fantastic partnership,” Loeffeld told The Verge.
“We’re very interested in seeing how we can work together and deliver better video.”
The move to a more integrated video strategy could be a good thing for the streaming services, which are both in a position to make money from video ads.
But it’s also a big win for Hubspot.
In its latest quarter, Hubstopper reported that it generated $1.1 billion in ad revenue, up 9% year-over-year, and its $1 billion-plus ad revenue is still below the $2 billion the company generated in 2017.
The move into video also comes as Netflix is focusing more on video content, with a video streaming app and a video-on-demand service.
In the past, Netflix has relied heavily on traditional media platforms like HBO and ESPN, but as streaming platforms like Hulu have become more accessible, the company has increasingly started to target viewers with its original content.
“When we’re creating content, we’re not trying to go to the highest bidder,” Loesinger told The Edge.
“There are plenty of places you can go that will do the same thing.
If you have to go with an established company, we think that’s a great thing for us.”
Loeffinger said that he believes that Netflix and Hubspot will work together well.
“Hubspot and [Netflix] have a lot in common,” he told TheEdge.
“They both want to deliver great content on a wide range of platforms.
I think we’ll see some synergy there.
We think there will be a lot of opportunities for us in the future.”