Facebook is likely to make no changes to how it uses its advertising network in the near future, according to an internal report.
The Jerusalem Post reported on Friday that the company has been in talks with media firms about buying the ads-sharing platform.
A Facebook spokesperson declined to comment on the report.
Last week, Facebook CEO Mark Zuckerberg told investors that he believed the company had “an excellent advertising network.”
According to the report, Facebook would have to “go through a detailed internal review process” to determine how to improve the network, which has been criticized for favoring advertisers over users.
It’s unclear whether Zuckerberg is aware that he’s being asked about ad buying and the potential for Facebook to make changes.
Advertisers and media companies have been pushing Facebook to add features to help users find content more quickly, but the company hasn’t said whether it’s considering adding more.
Facebook is under pressure from users and advertisers to improve its ad-serving, which is used to help advertisers target users to get more ad revenue.
Last month, Facebook started to cut off advertising revenue from some of its most popular ad networks, including the Huffington Post, Vox Media, and Mashable.
In addition, the company reduced the amount of ad revenue that can be earned from news outlets.