Posted September 19, 2018 12:01:30 If you’re an advertising professional who wants to raise money for a campaign you’ve already launched, you might want to check out this free digital marketing eBook.
Written by digital marketing expert Michael A. Smith, it’s designed to help you understand how to generate a viral marketing campaign that can reach tens of thousands of people in a single week.
A digital marketing professional who has already launched a digital campaign, or is looking to launch one, can use this book to make an educated decision on how to go about getting a new campaign off the ground.
The first step is to find out if the campaign is worth pursuing.
For instance, if your goal is to create 50,000 Instagram followers in one week, then you’ll need to know that a successful digital campaign would generate about 50,00 Instagram followers.
If you’ve launched a campaign to promote a new book, the potential for growth is huge.
If your goal, or goal to raise funds for your next campaign, is to get people to buy a new iPhone, then a successful campaign might generate 30,000 to 50,099 iPhone purchases.
Next, the next step is determining the audience the campaign needs to reach.
To understand how this works, we’ve assembled a list of key metrics that will help you determine the type of audience you need to reach to be successful.
To help you decide what kind of audience is right for your campaign, you can use our infographic to learn more.
Once you’ve determined the right audience, you need an effective way to get that audience to take part in your campaign.
That means that you need a strategy that allows you to build the right brand image and build trust with the right people.
And if you don’t know what that trust is, that’s when the real work begins.
The key is to build an effective campaign that builds trust, so that people feel comfortable about making a donation, giving you a referral, or joining your mailing list.