Orlando, Florida — The Orlando City Soccer Club is launching its first marketing program.

The club announced Wednesday that it has signed a contract with digital marketing agency Kixster.

Kixster will be responsible for managing and executing digital marketing plans, according to the club.

The contract with the agency does not require any specific roles or responsibilities, the club said.

Kik’s online shop will offer a range of digital marketing services including e-commerce, mobile marketing, social media and online marketing.

The Orlando, Fla.-based agency has worked with several MLS clubs in recent years, including Orlando City SC, New York Red Bulls and FC Dallas.

The team was acquired by Major League Soccer in 2018.