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How to build digital marketing metrics

The digital marketing industry has come a long way since the days when companies used to gather data on what people bought, how they shopped, and where they lived.Now, the tools are on the rise.In fact, more than 1.8 million Canadians use the platforms each month.But how to use the

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When Is the Next Time You’ll Use a Digital Marketing Campaign to Earn Money?

It seems like a simple question, but in some ways it’s actually a really smart one.Digital marketing is booming, and companies are starting to do more and more to monetize that growth.Digital marketers are now increasingly looking to reach customers through the internet and mobile devices, rather than the traditional

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Why the digital marketing cost is so high in 2018

A cost-of-doing-business analysis has identified the digital market as the most challenging for marketers to effectively manage.A study conducted by a digital marketing consulting firm for a new study published by The Washington Post, found that the cost of running a digital campaign can run as high as $3.2 million,

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How to plan a digital marketing summit in Houston

The Houston Rockets are hosting an online conference on digital marketing this month and are looking to get people involved.The Houston Chronicle is hosting a conference in the city on May 11.The event is designed to share insights on marketing trends and tactics.The panel will include influencers, consultants, marketing executives

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What you need to know about digital marketing, digital marketing trends and the future of ecommerce

By Sarah L. TansleyThe digital marketing world has been in turmoil since the election of Donald Trump.The result has been a sea of negative headlines about how digital marketing is underperforming and not performing at all.But is digital marketing a bad idea or is it a great thing?Digital marketers are

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Nashville Predators set to unveil a new digital strategy

Nashville, Tenn.— The Nashville Predators unveiled a new advertising campaign Saturday aimed at attracting younger fans to their team and a new social media platform.The campaign, “The Future,” will begin with a series of social media posts by Predators players that will appear on the team’s official Twitter account and

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Which digital marketing companies are offering you the best jobs?

Digital marketing firms have a reputation for offering a great career and for providing a strong foundation for a successful career.However, there are some organisations that can be a little tricky for many.Here’s a look at some of the best job opportunities out there.1.Digital Marketing Consultant1.The job is to help

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How to make digital marketing work for your business

With all the new ways to engage customers and make money from their digital purchases, it can be tough to understand exactly how to go about creating and delivering compelling digital content.This series aims to help.Read moreAbout the authors:A.J. DeMora is the president and CEO of Digital Marketing Solutions Ltd.,

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