The lesson from one of my biggest challenges was to work in a small space with little staff and a small budget, a fact that I found quite difficult to accept when I first started out.While I loved the company, I felt that it was lacking in value and talent.The
“The social media influencer ranks for 2017 have been released.The top 100 social media marketing influencers, in order of number of followers, have been determined by Social Media Examiner.For the first time in 2017, there are three influencers who have more than 100,000 followers each, including Mark Zuckerberg, Mark Cuban
Digital marketing is taking off across the U.S., and now that’s a problem for companies like Comcast.In 2016, Comcast lost more than $300 million in digital marketing spending.That’s because the company didn’t invest enough in the kind of digital marketing that leads to higher retention, increased engagement and increased brand
The day is a mixed bag when it comes to digital marketing.We all have some fun ideas, but we can’t rely on them to deliver for our clients.The best of the worst comes from the unexpected.Here are 10 tips for turning a bad night into a fun one.1.Start the day
On the heels of the election of Donald Trump, a number of media outlets have been taking aim at the industry as a whole.And while the election has had a significant impact on the industry, there are still a number companies and brands that are actively working to grow their
It seems like a simple question, but in some ways it’s actually a really smart one.Digital marketing is booming, and companies are starting to do more and more to monetize that growth.Digital marketers are now increasingly looking to reach customers through the internet and mobile devices, rather than the traditional
Digital marketers have been under intense scrutiny over the past few days.Some of them have taken to social media to explain why they are losing business.Others are even sharing personal experiences with the impact of Brexit on their lives.And then there are the companies that are simply not doing enough.The
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