The latest incarnation of the digital marketing strategy known as ‘Digital Advertising for Brands’ is a new and powerful way of getting their brand or idea noticed.Here are the big issues: 1.Who needs to know the audience before they get the ad They can’t tell you exactly who your audience
In the wake of the mass shooting at an Orlando nightclub, digital marketing experts from around the country are meeting to talk about the challenges they face as digital marketers.Here are some of the top takeaways from the conference:Digital marketing is at the center of every state legislature, but the
The CME is going digital this year, but you won’t be able to buy digital performance goods from the major retailers like Macy’s and Sears any time soon.CME President and Chief Technology Officer Steve Elberson told me the new digital platform will let retailers sell the products they want online
